DUSK Airlines | DUSK.com, March 2026
To showcase DUSK.com’s S/S26 geographically-themed trends, we took things to the next level.
Taking place in London for the first time in two years, I knew this event had to be special. Every detail was carefully considered from invitation, to arrival, to exit. I sourced real-world airplane parts, and branded everything from the in-flight magazines to Pringles in the galley carts for a truly immersive feel.
A Closer Look…
Immersive, real-world touches included functional ‘boarding pass’ invitations, and a check-in desk. Upon arrival cabin crew scanned guests’ passes, and gave them a ‘passport’. Cabin crew roamed the space handing out snacks from galley carts, and in-flight magazines were freely available to read.
To maximise the airport experience, we partnered with over seven brand partners to create the ultimate ‘Duty Free’ build-your-own goody bag experience. Upon arrival, guests were given a ‘passport’ which contained tokens that could be redeemed against our brand-partners’ products. Just like real life, different products had different ‘prices’ (token values) creating a truly realistic shopping experience!
