George at ASDA | The George Express
To launch their range of family Christmas pyjamas, George at Asda set out on journey.
We took over Quainton Train Station for the ultimate, Christmas steam-train adventure.
A Closer Look…
To help little guests feel more comfortable about the day, a mailer was sent in advance with train tickets and pyjamas inside. This was an easy and effective way to introduce the event, and also built-up some excitement for the big day.
Consistent and considered branded moments throughout the trip ensured that content remained on-brand, without feeling unnaturally so.
From ice-cream waffles to aprons and the tablescapes in between - small branded touches ran throughout the trip, injecting an unmistakable brand identity without interfering with the authentic Italian cultural experience.
The itinerary included cultural moments such as ceramic panting, wine tasting and pasta-making, as well as an afternoon sailing the coast from Polignano a Mare to Monopoli. Lunch at the famous Grotta Palazzese cave restanrant proved to be a trip highlight!
