Through the Wardrobe | DUSK.com
A Closer Look…
Immersive, branded moments were key to this event. Merch included book-style tote bags, as well as insulated mugs. A hand-engraving station was available for attendees to choose and personalise their own takeaway item - a snowflake ornament, a candle or a lighter. The Dusk Chronicles newspaper bought a touch of old world charm to the occasion.
The space needed to feel as though guests were walking through a real life storybook. A wardrobe-style entrance lead to a draped interior, leading guests from trend zone-to- trend zone in a seamless way. The trends were marked like chapters, with relevant contextual markers giving a seamless experience. Finally, a commercial scenting system was used to give each trend its own distinct fragrance.
Food and drink were also very important for this event. We wanted nostalgic flavours to compliment the storybook charm, but also practical items for ease of eating on the go. Popcorn, flavoured hot drinks and branded marshmallows were the order of the day. A partnership with Doughlicious cookies (both gluten free and vegan) ensured that everyone’s sweet tooth was satisfied!
