George at Asda | The Cotswolds, September 2025
To celebrate their A/W 25 clothing collection, George asked to bring a little yeehaw to the Cotswolds.
Kin House was the obvious venue choice; quintessentially Cotswolds, and extraordinarily charming with pockets of colour and creativity waiting to be discovered.
A Closer Look…
A showroom of George product was set up to look as though a travelling boutique had arrived. Although carefully considered in layout, everything had to look ‘just so’ with vintage furniture and western touches throughout. Clothes and accessories were carefully displayed in trunks and wardrobes, inviting guests to discover ‘treasures’. Earrings were displayed on photos of vintage cowgirls, adding a touch of whimsy.
Small branded elements ran throughout the trip. Textures and layers were used carefully, to make best use of an otherwise neutral colour scheme. For example, branded leather napkin rings and terracotta cowgirl boot namecards bought dinner to life on night one.
George requested pops of their bright yellow brand colouring too, which was achieved via small, detailed touches including custom keyrings for each bedroom door.
Finally, custom bridle patches and coordinating yellow tack for horses were sourced, proving that you really can brand anything…
The itinerary included a hat customisation workshop and a podcast recording with The Girls in Low Places. And what would a cowgirl bootcamp be without a little horse riding?Guests enjoyed a scenic hack around nearby Lucknam Park, on their George-branded steeds!
